Product Manager - Makeup
Parfums Christian Dior Korea
South Korea
18 일 전

MARKETING STRATEGY

  • Communication : Marketing strategy should be clearly communicated to communications and training managers to assist them in defining the yearly priorities in function and budget.
  • Planning : Based on PCD Marketing Plan for Asia, PCD France availability of new products, and the specific request of the Korean market, preparing a marketing plan including the yearly launching plan and promotional plan of new products and basic business.
  • Market Brief : For each launch / promotion, prepare the marketing brief in conjunction with the communications and training managers.
  • Distribute the accordingly, observing deadlines.

  • Forecast : Liaise launches with the sales dept. to forecast the realistic quantities of promotional items as well as new products.
  • Plan execution : Interface with registration, import, marketing and France to ensure that Marketing Plan will be fulfilled within the time schedule.
  • When necessary, revise the Marketing plan, justify this revision to the Marketing Director and distribute the revised plan.

  • Reporting : Monthly report and other relevant report to communication with region & central team and Monthly & weekly report to the management
  • MARKETING MIX

  • Vendors : Commission vendors with enough lead-time to enable a work quotation prior to commitment. Compare quotations to obtain the best quality for the best price within the lead- time.
  • Lead time : Interface with the different department, France and all local contractors to execute all promotions within the set lead time.
  • Product : Establish annual forecast by product and monitor the performance of each product category, highlight the products with poor performance and recommend solution to resolve poor sales.
  • Recommend the product deletions on an annual or seasonal basis.

  • New products : Base on the marketing brief provided by France and all the necessary surveys and analysis of the Korean Market, needs, and trend, establish the market-
  • mix of all new products.

  • Price : Monitor a competitors' price list survey matching equivalent products to those in our range, Report any retail price increase.
  • Liaise with sales director and marketing managers to propose the selling price and qualities of promotional items.

  • Competition : Based on the Sales department reports, analyze the activities of the competition in terms of new products, promotions, marketing emphasis, service orientation, etc.
  • BUDGET MANAGEMENT

  • Sales Forecast : Based on the marketing strategy including the promotion plans and market trends, propose a yearly sales target for each product category, for the basic business and the new products.
  • Upon its approval, prepare a sales target in units per reference and month, forward it to the Department of Sales, Import and Distribution.

  • Profit : Monitor the gross margin of basic stock including new products. Establish retail prices for promotional offers that are in line with our financial objectives for gross margin.
  • Expenses : Establish a yearly promotion budget by action in terms of menu and local expenditure, monitor these expenses to ensure that budget is adhered to and not exceeded.
  • Budget control : Approve all invoices for payment by reconciliation against quotations forward to accounting department with the quotation.
  • Investigate discrepancies directly with the vendor prior to payment.

  • Stock : Study regularly the stock inventory, highlight the abnormal over stock positions and recommend solutions to reduce their level.
  • Profile

  • Bachelor's degree or above.
  • At least 7 years' PM / BM experience in cosmetic industry or FMCG
  • Fluent in Korean and English.
  • Deeply interested in the cosmetic industry, makeup product and consumer
  • Analytic thinking and insight on statistics
  • Strong interpersonal and communications skills
  • Resourceful, creative and self-motivated with strong organizational skills
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